Save 10 hours a week on email with AI

Meet Spud, your new employee of the month. He drafts all your emails to keep you on top of your work, and he learns your business voice and policies to write just like you. Works within Gmail.

Trusted by top SMBs and startups

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Key Features

Let your AI draft your responses

We train an AI on your business voice and policies to draft all your messages. Save 10 hours a week.

How we can help you

Phone and email in one place

Answer customer emails, texts, and calls in one place. Respond to customers faster to make an extra $1000 a week.

How we can help you

Collaborate with teammates

Work with teammates in a shared inbox where you can assign and claim messages. Stop stepping on each other's toes.

How we can help you

Enable customers to text you

74% of customers prefer to text. We unlock texting for you, even with existing landlines or phone systems.

How we can help you

Know when you're talking to a VIP

Connect your customer data so you know when you're talking to a long-time supporter. Premium feature.

How we can help you

Auto-text missed calls

Missed a call? Follow up within seconds to build trust and capture that customer while they're engaged.

How we can help you

Backed by the Founders of

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95% of our support tickets are now written by Pastel's AI assistant. We're also able to set the brand voice we want and give the right responses based on our business policies. We cancelled our Zendesk subscription and never looked back.
Joseph Lai
Founder, Neon (YC W19)

Our Story

While running a local bakery and a local delivery service, Amanda, Ted, and Anh spent hours a day on customer support. They were constantly interrupted by customer calls, texts, emails, and DMs – but they knew it was important to provide great service. They built Pastel because it's the tool they wished they had. Running a local business can be exhausting and overwhelming. Pastel's goal is to give business owners more time to focus on what they love.

Our Plans

Free

email + limited AI
$0/day
  • ✅ Gmail integration
  • ✅ AI trained on your business
  • ✅ Mobile app for iOS
    ✅ 1 shareable account
    ✅ 3 email drafts per day with AI

Starter

email + unlimited AI
$1/day
  • ✅ Gmail integration
  • ✅ AI trained on your business
  • ✅ Mobile app for iOS
    ✅ 1 shareable account
    🔥 Unlimited email drafts with AI

Growth

email + phone + unlimited AI
$2/day
  • ✅ Gmail integration
  • ✅ AI trained on your business
  • ✅ Mobile app for iOS
    🔥 3 accounts for you and your teammates
    🔥 Unlimited email + sms drafts with AI
    🔥 Texting-enabled business phone number
    🔥 Automatically text back missed calls
    🔥 Voicemail transcriptions
    🔥 Auto-forward calls to a landline

Need more than 3 accounts? Let's chat.

Hi there! 👋

We're here to answer any questions via text at 415-729-2919.

We'll be around 10am-6pm, and if it's after hours, we'll get back to you the next day. Talk soon!

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